As I chained my bike up outside the Bannatynes Gym yesterday, visiting for my 20 minutes of swimming and 40 minutes of coffee, cake and read of the papers, I noticed that a new, white, Audi A3 was parked in the staff spaces. I noticed because it was parked next to another white Audi A3 (age indeterminate, private registration) which itself sat next to a white Audi A4. And next to that, was the manager’s white Audi A5 Coupe. Four white Audis, all immaculate, gleaming and sparkling in the sun.
“Old Duncan Bannatyne must be paying his staff decent wages!”, I said to myself, chuckling as I remembered reading his autobiography and thinking that Duncan certainly knew the value of a pound. Especially if someone else was spending some of his. One of his staff stated Duncan used to count the paper clips in the office, and one of the most memorable scenes in his book is when he loses it with a consultant who’s travelled to see him and billed him for First Class travel on the train. So had Duncan suddenly decided to pay his staff top-end wages so that most of them could afford an Audi? Or, alternatively, maybe his staff were champions of frugality? What are the chances of that? Exactly. Most of his staff are young, fit, healthy and endlessly positive, the type of people who are absolute prime candidates for saddling themselves with boatloads of debt.
Let’s be honest, I did it myself. When I started earning a real wage back in Thatcher’s Eighties, one of the first things I remember was applying for a Mastercard (or rather an Access Card as it was called then.) I had a big list of stuff that I wanted and I had no problem with going into debt to get it. After all, I was saving money too, a cash fund that I was building to help purchase the item at the top of my wish list – a place of my own.
To buy a flat, I needed a deposit. There were no 100% mortgages in those days, a quite sensible situation I believe we have returned to now. I think I needed to find 5%, so it wasn’t a massive amount of money but it still required some serious saving. Once I had amassed the appropriate amount, I applied for a mortgage knowing that the maximum I’d be allowed to borrow with my 5% deposit would be 3.5 times my salary. The rules were pretty clear and no exceptions were made to them. In addition, I was well aware that my Access balance would need to be zero when I made my application because any other debt you had would be set against and deducted from the potential loan.
With a mortgage to pay and a deposit that cleared out the savings I had, I was very thankful for my Access card. It provided a good bit of additional purchasing power. It seemed clear to me that debt was both necessary and good. Debt worked. It got me stuff that I could otherwise not have immediately afforded and, as one of Thatcher’s children, I wanted stuff now. Yes, I wanted that hi-fi system for my flat, I wanted those new clothes for the weekend and I wanted that holiday in Spain with my mates. And I would have them, and Access would help.
I would have wanted the equivalent of a white Audi A3 too, no doubt, but frankly that would have been out of my league. Audi’s were around then, for sure, but it was BMW that ruled the roost. A BMW Series 3, preferably black, was what every young man about town craved, but there was no way I could have borrowed that amount of cash on my wage. And I’m not even sure I would have, even if I could have. While amassing a pool of debt looked quite tempting, there was quite a few official restrictions still attached to it but, more than that, there were social restrictions too – my parents, for example, frowned quite heavily upon it. “Never a borrower or a lender be” was one of my dad’s favourite sayings. Suitably warned, I never went daft with the plastic.
Today many young people don’t tiptoe into the debt pool. They dive, head first, from the highest board they can find, encouraged to do so by their peers, the banks, the retailers, the internet, you name it. If they’re a student, in England, then the Government builds them a massive board to start with, just to get them into the swing of things. Debt is now not just a way of life, it is THE way of life. Once you have a forty grand debt burden from your education – and what has that got you? – then thirty grand more for an Audi seems not only manageable, it actually seems like a relatively good deal. At least you will have something tangible to show for it.
As for a mortgage, I have no idea what the lending rules are these days. Given that the average wage in the UK is around £25,000 today, if you apply that old lending criteria of 3.5 times your salary then you’d have £87,000 to add to your deposit. With the average UK house price sitting at £272,000 today, then you’d “only” need to find a deposit of £185,000 to buy it.
Perhaps the best idea then is to go and buy that new Audi – but choose a bigger model, because you might end up having to live in it.
16 thoughts on “The Audi Debt Park”
They are just not numerate enough to understand how the bullet payment in the Personal Contract Purchase for a new car actually works:
Still this will provide a nice boost for UK consumer spending in about 2025 when the mis-selling compensation payments starting hitting people’s bank accounts
Car finance is like a low fat doughnut. Very tempting, hard to resist but you know it’s not true.
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I understand how you could jump to the conclusion about the possible borrowing habits of the Audi owners, but maybe you are projecting your own past onto these people.
I challenge you (lightheartedly, of course) to forgo the slice of cake tomorrow and, instead, do some investigative journalism to determine if your presumptions about those Audis and their owners are correct or not. Hey, maybe you’ll find out that the gym now offers Audis as a perk for signing up for another year. 😉
Point well taken about deferred gratification versus immediate debt. I would love to think that my careful and clever balance between the two was what allowed me to retire early but, on closer inspection, I think dumb luck had a big role….
Hi Ed, I wouldn’t want facts to get in the way of my argument 🙂 So I’ll stick to the cake.
I got an Access card to buy a suit to wear out Nightclubbing. When I realised I was paying interest that was the first and last time I have borrowed on a CC.
When I bought my first place I’m pleased that my mum warned me off Endowment Mortgages.
Endowment Mortgage, yes, got one of those too! It matures in two years, approximately forty grand behind the original projection made in 1992. But seemingly I wasn’t mis-sold this pup.
This reminds me of when my cousin (same age as me) started working at a legal software company and showed up to Christmas with a new BMW. Or at least he tried to. He got a flat on the way and since this model required a special tire and not a normal spare for it to drive at all, he was stuck getting it replaced at a dealership, missed most of the party and probably spent some ungodly sum. I had to rub it in. I could’ve slid a spare on my beater of a Civic and hardly lost any time.
There are probably blogs devoted to this subject of car manufacturers not giving you a spare tyre and what you might do as an alternative. Rest assured “Don’t buy a BMW” won’t feature.
I must admit to feeling smug when I turn up at the gym on my bike to a carpark full of Audis and BMWs As they spend the first 10 minutes warming up I breeze in, already red faced and warm from my cycle.
I did buy a motorbike on credit soon after passing my test. But then realised I hated having monthly payments and so crushed the debt as soon as possible.
Not long after Mrs Z I was thinking along the lines of buying a van to live in. There was showers at work I could use, and I could justify paying someone to wash and iron my clothes then. The idea was vetoed.
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Yeah, I like biking to the gym too. Biking back? Not so much.
“Given that the average wage in the UK is around £25,000 today, if you apply that old lending criteria of 3.5 times your salary then you’d have £87,000 to add to your deposit. With the average UK house price sitting at £272,000 today, then you’d “only” need to find a deposit of £185,000 to buy it.”
This is what saddens me most about this (once?) great country. An entire generation are slowly being priced out and subsequently rent farmed. It is disgraceful and even more disgracefully nobody is doing anything about it:
– Government schemes like Help to Buy “to help hard-working people” are doing nothing of the sort. With the average punter borrowing the maximum they can afford at the time all this is doing is pushing up prices and further indebting young buyers. If you’re a Londoner today the government will give new home buyers an equity loan of 40% of the home value ‘to help you’. You can then wander off to get some more juicy mortgage debt from a bank. I mean WTF! Talk about the next sub-prime crisis building up nicely…
– If we’re going to allow increased population growth, which is likely needed to fund all the previous profligate government spending of years gone by, then you need to give them somewhere to live. Of course the NIMBY’s say no to any new building or planning permissions.
– We give Buy to Let investors tax relief on their debt (which no other investor gets) which has allowed ridiculous portfolio’s and levels of debt to be built up along with inflated home prices. Since when was depriving people of their own home an ethical and appropriate investment for taxpayers to support… Admittedly the government in coming years is intending to reduce this relief (and the BTL brigade are screaming blue murder about it) but after the dust settles they’ll still be getting some relief, now just a little less, which no owner occupier gets. Talk about an unfair advantage.
I really do despair and apologies if I’m ranting a little. My solution? The country can keep it’s overpriced property. I’m going for FIRE asap followed soon after by a move onto the Mediterranean.
In the Sunday Times Money section every week, they do a quick interview with a celeb in which one of the question is “What’s the best investment, property or pension?” About 9 out of 10 answer “Property”. As a nation, we’re obsessed with it and I’ve no idea what will break the cycle.
Yup, it’s all about peer pressure and what defines “the norm”. I’m glad to be mostly insensitive to these things
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If Bannantynes Gyms are run anything like the David Lloyd Gyms, then those Audis will more than likely be company cars.
Yes, we as a nation are obsessed with property. Even I’m thinking of how I can fit another one into my portfolio at some point in the future.
On property I’d give it some time. What goes up must come down…surely?!
Great reaading this